BARONY HOTELS & RESORTS WORLDWIDE ----originating from the club, golf clubhouse and VIP club management. It has business hotels and senior business clubs in Europe. It also has developed more than 20 four-star & five-star business and resorts hotels in China. It is an international hotel group specializing in city business hotel and resort, timesharing hotel, serviced apartment and upscale club management.

BARONY always upholds the strategic tenet of “Think Globally, Act Locally” and pursues the perfect combination of “internationalization and localization”, keeps the brand style of “attribution and loyalty, worship and freedom”, insists on “We are one” as well as the management philosophy of “people foremost” to jointly exploit the hotel market in China.

Reckoned upon the scientific management mode, operational brand management strategy and with the help of the effective high-tech means, the Barony Group implements the high unification of the philosophy, strategy and high-tech application. According to the different market positioning and different customer group demands, the Barony Group provides different facilities, different service types and various brands with same service qualities. These brands provide corresponding brand services to the four-star, five-star business hotel and resort, high-grade serviced apartment, high-class club and economy hotels in Chinese markets.

BARONY is famous for providing scientific management model for golf clubhouse, business hotel, resort and timesharing hotel as well as implementing overall quality supervision. It has established the brand image of “royal style, noble nature” by its persistent brand style of “attribution and loyalty, worship and freedom”.

BARONY and her sister brands have set up a global distribution network composed of special marketing talents in key markets. By using the best communication systems and adequate technology, the Barony Group deeply understands different culture backgrounds in different countries, and makes rapid responses to requirements of corresponding customer groups and every customer. Also by increasing the quantity of customers and exploiting other profitable cooperative opportunities, the Barony Group has realized the target of providing maximum benefits to its subordinate hotels.